bd2 insights

Telling Real Stories: Why Staff Profiles Work (and why we love doing them!)

Categories: marketing + social media + business to business

We’ve been creating staff profiles for clients across a range of industries, from leasing and finance to building professional services and software. What started as a way to simply "show who's who" has become something much more powerful, a way to tell real stories about the people behind the business adding real value.…

How to make a brand toxic in just 6 easy weeks.

Categories: Brand

Elon Musk is synonymous with the Tesla brand, but the destructive crashing of his own reputation has dragged it, and its sales and share price, down with him.…

A little slice of bread and butter

Categories: bd2

Over the years we’ve been delighted to support several charities and good causes by providing our work on a pro bono basis. Our longest involvement has been to support 'The Bread and Butter Thing', a charity which is making a real difference to people’s lives. …

2025 technology predictions

Categories: digital + ecommerce

It's a fairly thankless task trying to predict what's coming in the world of technology, as it changes so quickly, but when Manchester Digital asked us for an opinion piece we couldn't really say no. So here's our thoughts on what might be big in 2025...…

A brand new bd2

Categories: bd2 + Brand

After more than quarter of a century in business, we decided the time was right for a brand refresh because sometimes you need the fresh impetus of a brand new look, or a new brand look.…