Umbraco is the flexible, developer and editor friendly CMS built for teams that want to create, manage, and scale digital experiences without wrestling with unnecessary complexity.
Built on Microsoft .NET, Umbraco combines a clean, intuitive editing experience with the power and flexibility developers expect. Content teams can publish confidently and move quickly, while us developers get the freedom to build tailored digital experiences without being boxed into rigid templates.
Easy for editors
A clean, intuitive interface makes content management fast and easy.
Flexible by design
Build experiences around your organisation—not the other way around.
Developer-friendly
The Open Source .NET core allows us to extend Umbraco to meet any need.
Ready to scale
Support growing content, audiences, and digital ambitions from small to Enterprise level.
Open and adaptable
Avoid unnecessary lock-in and expensive licence fees and keep control of your digital platform.
Fast time to value
Significantly faster implementations compared to enterprise competitors brings rapid ROI.
Security built-in
A secure, regularly updated CMS with builtin protections, rolebased access controls, and a strong .NET foundation.
Extendable
With a growing marketplace of plugins and add ons, Umbraco’s capability extends beyond CMS into e-commerce, personalisation, AI, automation, workflows and more.
Independently verified
Don’t just take our word for it, check out G2 - the world’s largest and most trusted data source for B2B software - with user reviews that score Umbraco above the competition across all criteria and for organisations of all scales. Or the People’s Choice CMS Critic Awards in which Umbraco has won a raft of categories.
Powerful enough for developers, simple enough for everyone else.
bd2 are Umbraco Certified Gold Partners and have worked with Umbraco since 2010. All our developers are Umbraco trained and Certified and we attend the annual Codegarden event in Copenhagen to keep abreast of all the latest Umbraco developments. We’re active in the ever growing Umbraco community.
The freedom Umbraco give us as designers and developers allows us to create unique user experiences that delight the user and encapsulate the specific character of a brand and the quality of its products or services. Unique user experiences and bespoke interfaces differentiate a site from all others.
It’s why we don’t use off-the-shelf themes or templates because they are, by their very nature, generic. We don’t understand why would you want a website that looks like someone else’s. However, we do look to take advantage of all the powerful builtin features within Umbraco.
Content blocks
Content blocks which provide complete control over page formats as well as content [text/image/ video] within blocks. The number of block formats are limitless, making it easy to refresh the appearance of a page either by adding, repositioning or creating new block types as well as changing content within blocks. The design of each content block is completely configurable with as many options as the editor wants from background images, colours and overlays, to font styles, sizes and colours as well as features all within pre-defined brand styles for control - it’s incredibly flexible.
User-friendly editors
The fully mature backoffice gives editors complete control and is super user-friendly. Front end content is shown with editable fields in a very similar style to the front end pages so editors get a near ‘WYSIWYG’ experience.
AI built- in to the backoffice
Umbraco connects to the AI provider of your choice to add practical tooling such as generating SEO titles and meta descriptions, creating alt text for images, summarising page content, rewriting or improving copy, translating content into other languages and even converting audio files into text.
Load balancing in the backoffice
For larger teams making frequent changes, the backoffice can now scale to manage high volumes of content changes to improve editorial productivity.
Umbraco Automate
A drag-and-drop canvas that allows marketing teams to visually orchestrate customer journeys using outof- the-box triggers. It allows you to design customer journeys and campaigns instantly. For example onboarding, sign up, cart recovery or download journeys. It includes approval actions to keep a human-in-the-loop.
Umbraco Engage plugin
Adds a level of userprofiling, personalisation, analytics and split testing to rival any high end level platform.
bd2 SEO audit plugin
Our new page audit tool brings SEO data into the Umbraco backoffice so that editors and search specialists can instantly check whether all the necessary data for a page is in place. It produces a traffic-lighted check list with all items in place marked with a green tick, any issues with a yellow warning triangle and any missing items with a red cross so that issues can be made instantly within the SEO section.
bd2’s proprietary SEO audit tool is exclusive and free for bd2 clients.
G2 is the world’s leading business software review platform. It leverage’s real business user reviews to drive better purchasing decisions. Technology buyers, investors, and analysts use G2 to compare and select the best software based on peer reviews and verified social data. All reviews are manually checked. Only the opinion of real users and data from public sources factor into G2 ratings.
The leading ROI and Go Live Time CMS Umbraco is the best option if you want to get your business online in the most timely and cost-friendly manner. The average ROI outstrips the likes of Optimizely, Sitecore Sitefinity and Kentinco.
Number 1 recommended CMS
89% would recommend Umbraco to others and 86% say Umbraco meets their requirements.
Highly rated editor features
Users rates Umbraco at 82/100 for Image Management; 89/100 for Content Authoring; 87/100 for Automated Publishing; and 82/100 for Form Building.
Intuitive content management
A truly user-friendly CMS lets you perform at your best and make your digital vision come alive as easily as possible. G2 rated Umbracos’ ease of use at 88%; Ease of Admin at 89%; Ease of Set up at 86%; and the User Community at 85%.
Full functionality
Umbraco is also rated highly for all key CMS features including 86% for User, Role and Access Management; 78% for Personalisation; and 83% for SEO
G2 users rate Umbraco highly across a range of business groups, from Small Business and Mid- Market up to Enterprise Level, demonstrating it’s scalability. Because it’s Open Source, and licence free, it brings Enterprise Level functionality to businesses of all sizes and budgets.
This is just a selection of user satisfaction ratings from G2’s CMS comparisons, to see the full report:
The CMS Critic Awards recognise excellence across the CMS community with awards for vendors based on innovation and service. They are voted for by a community of real users in an open forum with a focus on fairness and integrity.
The awards recognise a single winner in a variety of industry-specific categories with Umbraco winning:
Best Cloud CMS
Best DXP
Best Headless CMS
Best Composable CMS
Best AI in a CMS/DXP
There is an increasing awareness of the impact of data centres on the environment. As more and more are built to support the demand for the processing power needed for advanced technology, such as AI, so the resource demand becomes greater. Umbraco has always made sustainability a key part of its strategy.
From the selection of environmentally friendly and recyclable materials to energy efficient systems for lighting and heating, sustainable practices and techniques have long been adopted by responsible companies.
Sustainability is a priority for all responsible businesses and they naturally expect their suppliers to follow suit because, at the very least, bought in services form part of their overall carbon footprint.
Whilst technology hasn’t necessarily been considered a significant factor in this, there is a growing awareness of the impact that data centres in particular have on energy use.
In the Republic of Ireland for example, which is home to several big tech firms, data centres accounted for nearly a fifth of all electricity used in 2022 and the amount of electricity being used by data centres in the country has risen by 400% since 2015.
Green web solutions, which are principally focused on ‘clean’ and optimised code, reduce data usage and processing power significantly and can also reduce CO2 emissions by up to 75%. Clean code also increases speeds and load times, leading to a better user experience, improved SEO and lower hosting costs.
Sustainability is a core priority for Umbraco, who publish an annual Impact Report, and believe that websites should be both highperforming and environmentally responsible. Umbraco is super light and efficient. We constantly refactor our sites to make the code as clean as possible.
In contrast, CMS’s that use third party plugins, templates and themes are often very inefficient because the code for unused options is still present. Sites that aren’t refactored lead to a bloated code base which is inefficient from both a resources and a code management perspective.
Our hosting partner Microsoft Azure has been 100% carbon neutral since 2012, they are on target to use 100% renewable energy sources, be water positive and achieve zero-waste certification by 2030.
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